Legal · 01 of 02 Privacy Policy

Your data,
our restraint.

This policy explains what DMV Master collects, why, and how to make us forget it. We've tried to write it the way a person actually talks — not in the language of footnotes — while still being precise enough to hold up under California and other U.S. state privacy law.

Effective 18 Sep 2026
Version v1.1 · current
Controller Nordic Theory Labs AB
Stockholm, Sweden
Reading time ~ 8 minutes
Jump to section
  1. 01Who we are
  2. 02What we collect & why
  3. 03Cookies & analytics
  4. 04DMV Master specifics
  5. 05Subprocessors
  6. 06International transfers
  7. 07Retention
  8. 08Your rights
  9. 09Children
  10. 10Changes & contact
01

Who we are, and what this document is for.

In short

We're a small studio. This page covers everything DMV Master touches — the app, this part of our website, and the inboxes you may write to.

Nordic Theory Labs AB (the "studio", "we", "us") is the entity responsible for the personal data described in this policy. We are a company registered in Sweden, under Stockholm, Sweden — organisation details available on request. DMV Master is built for a U.S. audience, so this policy is written primarily around U.S. state privacy law (including the California Consumer Privacy Act, as amended by the CPRA), with a note on EU/UK rights where they apply to us as a Sweden-based controller.

This policy applies to:

  • The DMV Master mobile application (iOS and Android).
  • The pages at nordictheorylabs.com/apps/dmv-master/.
  • Email correspondence about DMV Master with our support and privacy inboxes.

If something on this page is unclear, that's a bug. Write to privacy@nordictheorylabs.com and we'll rewrite the offending paragraph.

02

What we collect, and the reason we collect it.

In short

The minimum we need to make the thing work, billed where required, and measured in aggregate so we can improve it. No advertising IDs. No selling or sharing your personal information. Ever.

Visiting this page

When you load this page, your browser tells our host (Cloudflare) the usual things — your IP address, the page you requested, your user-agent, and the time. Cloudflare keeps these access logs for a short rolling window for security and to debug outages. We don't tie them to any identifier of you.

The website itself does not run any web analytics on this page beyond a basic pageview counter (Google Analytics via `gtag.js`, aggregate only) — no Facebook Pixel, no TikTok Pixel, no ad retargeting.

Writing to us

If you email support@, privacy@, hello@, or any other inbox we publish, we receive your message, your email address, and whatever else you tell us. We use it to answer you and to run the studio — that's it. We keep threads for two years, then archive or delete them.

Using DMV Master

The app is local-first. Your selected state, study progress, quiz answers, wrong-answer log, flashcard schedule and stats live in a SQLite database on your device. We don't see them, and there is no account or login.

On first launch the app creates a random subscriber ID and registers it with RevenueCat (our subscription-management subprocessor), whether or not you ever buy anything. If you buy a subscription, Apple or Google handles the transaction, depending on whether you installed from the App Store or Google Play, and RevenueCat receives an opaque purchase identifier, your subscription state, your platform, and your country — never your name, email, or card. We use this to verify your subscription is active and to see which subscription screens work.

If the app crashes, Sentry receives a crash report and stack trace so we can fix the bug, tagged with that same random subscriber ID so a crash can be matched to a subscription problem. There is no name, email, or other directly identifying information in these reports.

03

Cookies, local storage, and other small stowaways.

In short

We set one strictly-necessary cookie to remember your interface language, and a standard aggregate analytics cookie. No ad trackers.

Below is the full list of things we store in your browser on this page. If we ever add something to this table, the version number at the top of the page bumps and the change is noted in section 10.

Name
Purpose
Type
Lifetime
ntl.lang
Remembers your selected interface language so we don't ask again on the next visit.
localStorage
Until cleared
App local DB
DMV Master app only. Your selected state, study progress, wrong-answer log, flashcard schedule, stats, theme, and notification preferences — stored in a local SQLite database on your device.
App sandbox
Until you uninstall

We do not load Facebook Pixel, TikTok Pixel, Hotjar, or any other behavioral-advertising tracker. We do not run advertising. We do not embed third-party fonts beyond Google Fonts, which is loaded directly from fonts.googleapis.com and may briefly see your IP — see section 06 for how that's handled.

04

DMV Master — the specifics.

In short

The app works fully offline. There is no account or login. Apple or Google handles payments via the App Store or Google Play; RevenueCat verifies your subscription state; Sentry receives crash reports; Google Analytics for Firebase receives pseudonymous usage events. That is all that leaves your device.

Data stored on your device

Your selected state (e.g. California, Texas, Florida, New York), quiz attempts, answers, timing, flashcard intervals, your chosen study mode, language, theme, and notification preferences. Everything is stored in the app's local SQLite database and is removed when you delete the app.

Subscriptions

Subscriptions are sold through the Apple App Store or Google Play, depending on your platform. Apple or Google sends us a signed receipt or purchase token containing an opaque purchase ID. RevenueCat processes this on our behalf to confirm the subscription is active and to manage entitlements; it does not receive your name, email, billing address, or card number.

Alongside the random subscriber ID, RevenueCat also receives three labels so we can compare conversion: your app language, which version of the subscription screen you were shown, and the license type you picked during setup. On iOS, if you installed DMV Master by tapping an Apple Search Ads ad, Apple provides an AdServices attribution token that tells RevenueCat which campaign led to the install; it identifies the campaign, not you, and requires no tracking permission. Apple's, Google's, and RevenueCat's privacy policies cover their handling.

Crash & error reports

If the app crashes or hits an unexpected error, Sentry receives a crash report and stack trace so we can ship a fix, tagged with the random subscriber ID described above. Screenshots are not attached. These reports do not contain your name, email, study answers, or any other directly identifying information.

Usage analytics

The app sends usage events to Google Analytics for Firebase so we can see which features actually help people pass — for example which screens you open, when a practice test is started or finished, and when a subscription screen is shown or a purchase completes. Each event carries a random app-instance identifier that Firebase generates on install, plus your device model, operating system and app version, app language, and an approximate region derived from your IP address (Google does not store the IP address itself).

That identifier is not linked to your name, email, or any advertising identifier: the app does not collect the iOS advertising identifier (IDFA) or the Android advertising ID, and Google Analytics' advertising-personalization signals are switched off. We use these events only in aggregate, for product decisions. Test builds, including TestFlight, send the same events.

Diagnostics

The app does not phone home for any other reason. It never contacts a server of our own: the question bank ships inside the app and is updated only through App Store and Google Play updates.

05

Who else touches the data.

In short

A handful of companies, each doing one job. No data brokers, and nobody receives your data to target ads at you — ever. We do not sell or share your personal information.

The following service providers ("subprocessors") may process limited data on our behalf. We have a Data Processing Agreement or equivalent terms with each:

Provider
Purpose
Location
Basis
Cloudflare, Inc.website hosting + CDN
Serves this page and keeps short-lived access logs for security.
Global edge / US
DPF + SCCs
Apple, Inc.app distribution + payments (iOS)
Distributes DMV Master through the App Store and processes subscriptions on our behalf for iOS users.
US
Standard terms
Google LLC (Google Play)app distribution + payments (Android)
Distributes DMV Master through Google Play and processes subscriptions on our behalf for Android users.
US
Standard terms
RevenueCat, Inc.subscription management
Verifies your subscription status from the App Store or Google Play receipt. Stores a random app-generated subscriber ID, an opaque purchase ID, your subscription state, platform, and country, plus your app language, the subscription-screen version you saw, your chosen license type, and (iOS, Apple Search Ads installs only) the AdServices campaign token.
US
Standard terms
Sentry (Functional Software, Inc.)crash & error reporting
Receives crash reports and error traces from the app, tagged with the random subscriber ID, so we can fix bugs. No name, email, contact data, or screenshots are sent.
US
Standard terms
Google LLC (Google Analytics for Firebase)usage analytics
Receives pseudonymous usage events (screens, feature use, paywall and purchase events) tied to a random app-instance ID, with device model, OS and app version, language, and approximate region. No advertising ID. Ad-personalization signals disabled.
US
DPF + SCCs

If we add or change a subprocessor, this list updates and the change is noted in the version history at the bottom of the page.

06

International data transfers.

In short

DMV Master is a U.S. product used mostly by U.S. residents, but the company behind it is Swedish. Data may cross the Atlantic in both directions, handled under standard safeguards.

Because the studio itself is based in Sweden, some processing happens in the EU (for example, this website's email correspondence). Because DMV Master's users, and most of its infrastructure providers (Apple, Google — including Google Analytics for Firebase — RevenueCat, Sentry, Cloudflare), are U.S.-based, most processing for the app happens in the United States.

Where personal data is transferred between the EU and the US, the transfer is covered by either:

  • The EU–US Data Privacy Framework, where the recipient is certified under it.
  • Standard Contractual Clauses approved by the European Commission (2021/914), for everyone else.

You can request more detail on how a specific transfer is handled by writing to privacy@nordictheorylabs.com.

07

How long we keep things.

In short

As briefly as we reasonably can. Server logs go after a month. Emails go after two years. Financial records we keep longer, because Swedish bookkeeping law requires it of the company regardless of which product the revenue came from.

Data
Why we have it
Kept
Then
Server access logs
Security, abuse detection, debugging outages.
30 days
Automatic deletion
App usage analytics (Firebase)
Seeing which features help people pass.
Up to 14 months
Automatic deletion
Crash reports (Sentry)
Finding and fixing bugs.
Up to 90 days
Automatic deletion
Email correspondence
Answering you, and remembering we already did.
24 months
Archived or deleted
Apple / Google Play receipts (IDs)
Nordic Theory Labs AB's bookkeeping obligations as a Swedish company (Bokföringslag).
7 years
Deletion
App data on your device
Your study progress.
Until uninstall
Gone — local-first
08

Your rights, in plain words.

In short

Wherever you live, you can ask us to show you, fix, or delete what we have. California and other U.S. states add a few specific rights below. Use any of them by writing one sentence to privacy@. We answer within 30 days (45 for California requests, as CCPA allows).

RIGHT 01 Access / Know "Send me everything you have about me." We will send a structured export.
RIGHT 02 Correction "This is wrong, fix it." We will correct any inaccurate detail.
RIGHT 03 Deletion "Delete me." Unless we are legally required to keep something (e.g. financial records), we will.
RIGHT 04 Restriction "Stop using it while we figure this out." We pause processing pending resolution.
RIGHT 05 Portability "Give me a copy I can hand to someone else." Machine-readable, on request.
RIGHT 06 Opt-out of sale/sharing Moot in practice — we don't sell or share personal information for advertising. You can still ask us to confirm this in writing.
RIGHT 07 No automated decisions We don't profile you or make automated decisions that affect you. There's nothing to opt out of.
RIGHT 08 Non-discrimination Exercising any of these rights never gets you worse service, a higher price, or a locked-out app.
§
If you're a California resident

The rights above are drawn from the California Consumer Privacy Act as amended by the CPRA. We do not sell or share personal information as those terms are defined by California law, and we do not use or disclose "sensitive personal information" beyond what's needed to run the app. If you believe we've mishandled a request, you may also contact the California Attorney General's office. If you're in another U.S. state with its own privacy law (Virginia, Colorado, Connecticut, Utah, and others), we apply the same practices to your request. If you're in the EU/EEA/UK, these same eight rights map onto your GDPR rights, and you may additionally complain to the data protection authority in your country, or to Sweden's Integritetsskyddsmyndigheten (IMY) where we're based.

09

About children using our products.

In short

DMV Master is intended for prospective drivers working toward a learner's permit or license — most U.S. states start this process at 15 or 16. We do not knowingly collect personal information from children under 13.

Learner's permit eligibility varies by state and is generally in the teenage years. DMV Master is rated for a general audience in the App Store and Google Play because it contains no objectionable content, but its purpose is aimed at users old enough to be pursuing a driver's license.

In line with the U.S. Children's Online Privacy Protection Act (COPPA), we do not knowingly collect personal information from children under 13, and the app does not require an account, so there is no sign-up flow that could collect a child's information in the first place. We rely on Apple's "Ask to Buy" and Family Sharing controls on iOS, and on Google Play's Family Library and supervised-account controls on Android, for parental oversight of subscriptions. If you believe a child has provided us data, write to privacy@nordictheorylabs.com and we will delete it.

10

How this document changes.

In short

Material changes are announced in the app and at the top of this page for two weeks. Editorial fixes (typos, restructure) are quietly applied. Every version is below.

18 Sep 2026 2026.09.1 Brought in line with what the app actually does before launch: Google Analytics for Firebase added as a disclosed subprocessor (§04, §05, §06, §07), with advertising IDs and ad-personalization signals explicitly off. Now also describes the random subscriber ID the app registers with RevenueCat for every install (not only buyers), the language / subscription-screen / license-type labels sent to RevenueCat, the iOS Apple Search Ads attribution token, and that crash reports carry that same ID (pseudonymous rather than anonymous; no screenshots). Removed two inaccurate statements — the app never checks a server for question-bank updates, and analytics is not disabled in TestFlight builds. Added analytics and crash-report retention. The app’s practices did not change; the description now matches them.
13 Sep 2026 2026.09 Initial privacy policy for DMV Master, published ahead of App Store / Play Store submission. Adapted from the Körkort Hero privacy policy with U.S.-first framing (CCPA/CPRA) instead of GDPR-primary framing; same subprocessor list minus Firebase Analytics pending confirmation for this app.
Data protection contact

Questions about your data? Write to us.

privacy@nordictheorylabs.com · 30-day response (45 for CCPA requests) · EN
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